Small Business Excuses Which Are Utter Nonsense

It’s an excuse I have heard too often from small businesses. ‘it’s so much easier for the larger, more established businesses. As a small business, or a new business, we’re at such a disadvantage.’ Utter tosh, and here’s why.

As a small business, or a new business, it is not acceptable to blame problems, difficulties or challenges on the mere fact that the business is small, or new. Indeed, smallness and newness are very much advantages, or can be if you apply a little ingenuity, a little forward thinking and accept a little appreciation of the options available to you.

First of all, let’s consider the benefits a small business has over a large one. Yes, a small business really does have benefits compared to its much larger rivals. Think of a cruise ship and a speedboat driving at full speed at night. Up ahead is a large iceberg, although not easy to see until you’re up quite close.

The cruise ship spots it, and starts to veer to one side, although another iceberg is up ahead, meaning that regular adjustments need to be made. There’s an awful lot of frantic checking and calculating and steering and re-checking, and not a lot of very responsive changes in direction. Often it’s best to slow down a little, take stock and do things carefully step by step.

The nippy little motorboat however is able to adjust course very quickly, dodging obstacles and changing course rapidly to take advantage of new open pathways, and steering well away from any potential problems or dead ends.

You don’t need me to explain how that analogy works in terms of large and small businesses. But today with online technology and social media marketing new opportunities can open up with little or no warning, and it may take larger business very much longer to take advantage of those opportunities. Be on the lookout for opportunities and pounce on them in order to completely outmanoeuvre the bigger businesses.

What about newer businesses – do they have any advantage over more established ones? Yes, of course. Let me explain through another analogy. This time imagine a house that’s been standing for a couple of hundred years. Over time the land has shifted, the river has widened and the ground has become wetter. The old house is starting to creak and crack, and has had to be held together with metal poles, pushed up by metal struts and reinforced with buttresses.

On the other hand, consider the property being built on the same ground, but taking stock of the current conditions, and more aware of the likely direction the ground saturation will take in future. This house is built on raised stilts, and is fully capable of coping with the damp conditions.

Newer businesses are built within the context of present day opportunities and customer preferences. By developing businesses from the very early days within the context of the current climate it is possible to create a resilient, responsive and dynamic business presence which is not going to suffer under the weight of many years’ patching, fixing and adapting older businesses are having to cope with.

There are other excuses given by smaller or newer business too, including online businesses and even those who run their business entirely from home. I’ve heard excuses such as ‘it’s easier for more established or larger businesses because they have flashy business addresses, premises and offices,’ or, ‘larger businesses can afford to hire teams of telephone operators to answer the phones all day, whereas I have to do that as well as run my business,’ and even ‘larger more established businesses can afford accountants to do their bookkeeping, whereas we smaller businesses have to spend huge amounts of time trying to do it all internally.’

These excuses are by no means more than scratching the surface, but I utterly refute them all, as I do the very fact that a business is new, or small, or even both.

Even the most causal of searches online will reveal excellent virtual office service providers, offering very affordable and easily scalable business services such as a virtual office address, fully equipped meeting rooms as and when required, telephone answering services, mail handling services, invoicing and bookkeeping services and much, much more.

Being small or new is absolutely not an excuse for feeling that second place is the best that you can hope for. Grab the opportunities, overcome the challenges and steer a course through the inevitably interesting path ahead towards the success which will be richly deserved. All it takes is to stop making excuses and start taking the right action.

Simple Strategies That All Successful Business Owners Do to Grow Their Business

If I was to ask you the question, what business are you in, would you respond by saying that you are a publisher, or a printer, or an accountant, or a designer, etc? This is the usual response from most business owners; if you want a successful business then start to think differently about the business that you are in. Your business will grow very quickly once you begin to think, act and feel like a marketer of your business and not a doer. And there’s a difference.

One of the biggest mistakes small business owners tend to do is get caught up in the everyday tasks and workload of their business. The Doer roll unfortunately ends up killing your business growth, if that is all that you are focused on. When you start to focus on your business from a marketer’s perspective -you will begin to propel your business forward.

It is difficult to generate a change in your business by doing what you do better or doing more of it. However it is quite simple to deliver a step change if you take action on marketing your business.

When you think of yourself as a marketer of your business, then very quickly your business will take a step change. If you remain on the treadmill working hard and long hours every day and week to stay where you are, you will never end up anywhere different.

The trick is to keep things simple and stay focused.

One way to get focused is to ask yourself “what do I need to do today to get more leads and customers and how am I going to achieve this?

One of the most useful and successful strategies is to Make a daily action plan.

Spend 90 minutes per day to write your action plan for the day. How are you going to bring in more leads and sales today? This may seem extreme, but if you stick to it, you will see results. Get creative and don’t be afraid to be different in your approach. Test your marketing campaigns and tweak them daily, you will soon see what is working and what is not.

Spend your time looking at new products or how to improve your current products or services, look at new Ad campaigns and analyse the results, what offers and activities are ongoing, write email campaigns strategies and content for sales, think about the time required to Network with like minds in your field or niche market, online and offline. Start looking at where you can outsource or delegate daily tasks so you can free up the time to work on your business rather than in your business.

This 90 minute session per day is all about how you can make your business more successful.

Yes, 90 minutes every day. It is imperative to do this, no matter how busy you are.

Find a quiet place so you are not disturbed; Lock yourself away from any distraction so you can focus on your action plan for the day (if mornings are not practical, then right the action plan for the following day, the night before, you are the best judge to fit this into your schedule).

This mentality of thinking will change the way you work in and on your business. Think like a marketer and propel your business forward. By doing this in four to 6 weeks, you will begin to see focused and measurable results. Your business can start to look very different to what it looks like today.

So now that you are getting more leads and customers, how do you intend to keep them?

Building good customer relationships builds trust and return business. Always over deliver and listen to your customer’s needs. Treat your client/customer as the most important person in the world. If you make them feel special, they will keep coming back.

Tips On Making Your Online Business Successful!

Running a home based business isn’t an easy task. You become responsible for a lot of things that your boss would normally be responsible for if you worked a regular job. But this article will give you some tips and tricks to running your own home business enterprise and being successful at it.

Use an online service or software to design a matching set of postcards, fliers and brochures to send out to customers and prospects. Look online for printer suppliers that offer an interface that allows you to add text to one of their existing designs, or upload your own. Choose a design as your “brand,” the look and feel you want people to identify with your business.

When starting your work from home business, make sure that you have enough money on hand to cover your expenses. It almost always takes a decent amount of time before home businesses become successful, so it is crucial that you have enough cash on hand to enable you to withstand some hardships and difficult financial times. Starting a home based business without enough money saved could lead to bankruptcy.

Keep a record of your business related mileage. You can use this information to receive a tax break. They credit you per mile that you drive, which adds up to a nice sum at the end of the year. Create a spreadsheet to help you with this process and keep a copy in your car to remind you to write down your information at the end of a trip.

Keep a receipt of every business related expense that you incur. This information is valuable when it is time to do your taxes. Create a folder to file the receipts so that you do not lose them. Periodically put the information into a spreadsheet so that it is not overwhelming to look through at the end of the year.

To run a home business successfully, you should strive to choose an industry where you have some background and expertise. Your industry knowledge and experience will help you in making contacts, evaluating your competition and gaining credibility among your customers. Starting a work from home business in an industry where you are less familiar will make many of the key tasks of starting a business much more difficult.

You should do everything in your power to separate your personal and professional budgets. Although it may seem like it is all coming from the same source, it will help to avoid problems in the future, as well as, help you to see exactly how much you are spending per month on your business.

All young businesses take quite a bit of time to really get up and running. Because of this you should ensure that you have a secondary source of income until the online business is able to sustain itself as well as your household. This can come from a spouse, savings, or a part-time job.

To be able to start and maintain a successful home based business, you must be completely honest with yourself. Each of us has areas of strengths and weaknesses. To be a success, you must be honest with yourself when it comes to your own strong points and weak points. Find help for your weaknesses. By doing this, you will be able to focus more energy on your strengths. A recent study suggests that building strengths rather than fixing weaknesses is the road to success.

Home Business Idea

Research your home business enterprise idea. You might think your business idea is unique but unless you research you will not know how saturated the market is with your business idea. Finding that special angle in your business to give you the edge over the completion comes from researching your ideas.

Write a business plan. Figure out whether your online business idea is workable. Even if you don’t plan to apply for a loan from the SBA (Small Business Administration) or a bank, you still need a business plan. Determine whether there is actually a market for your product before putting a lot of money into it.

Online Business Opportunity

Find out everything you can about any home business enterprise opportunities you are considering pursing. If a home based business opportunity sounds too good to be true, it probably is. You do not want to wind up having wasted time and money on a program that is actually a rip off or scam.

Running a online business may be challenging, but that doesn’t mean it’s impossible. Many people successfully work from their homes every day. Now that you’ve finished this article, you should have a good idea of where to start to make your own home business enterprise successful. There is plenty more information out there though, so if you’re not confident, keep looking!